Our Philosophy

Quality Standards of our Products and Production


"The hand follows the heart. Only the hand can make what  goes back through the hand to the heart."

According to our company founder's philosophy, the Käthe Kruse Company has produced dolls and toys for children for over 100 years.


The brand Käthe Kruse stands for trust, quality and safety

Our products are designed and made to last throughout childhood. They are products that come from the heart. To guarantee the safety of our products, we produce them in our own production sites. There we closely observe that all valid standards and regulations concerning toy safety, quality, environmental regulations and social standards are attended too. Our products are tested by independent organizations regarding materials, production, construction and ingredients.


The brand Käthe Kruse stands for authenticity

Respecting our company philosophy, we do not not mass-produce our products, however every product is produced individually. They get their typical Kruse charm because of the use of handcraft. Handcrafted products of high quality find more and more friends and they cannot be produced in masses. Therefore, they will always be sought after. Each year we present new and innovative baby toys and play dolls - our classics remain in the catalog for many years. Each year we make a new series of classic collector's dolls in limited editions.


The brand Käthe Kruse stands for age-appropriate development

We design, develop and produce our dolls and toys according to the children's needs. They are conductive to creativity, learning and communication. Baby toys stimulate the senses and encourage playing. They are soft and cuddly and convey a feeling of safety. Our play dolls are made in an age-appropriate way. Bath babies may be taken into the bathtub, baby dolls are soft and awake feelings. Standing dolls are best friends and real companions for a child. Our doll fashion is made of high quality materials and easy to handle for smaller hands. Accessories add even more to the fun of playing.


The brand Käthe Kruse stands for unique design

From the first idea to the sketches, the model to the final toy all our products are designed by our experienced toy designers. Their own children test all new products before they are approved for manufacture. Only the best products, and only products that fit our philosophy will finally be produced. We do not only make toys, we create whole toy worlds around themes that are interesting for children. Some of our classics have been in the catalog for decades and are bought by parents who played with exactly the same toys in their childhood. Our products are lasting and connect generations. They stand for innovative design in correspondence with our sense of tradition.


The brand Käthe Kruse stands for handcraft

All Käthe Kruse products are made with handcrafted details. These details make our products unique and original. Our tradition is the classic Käthe Kruse doll. Their soulful eyes have been painted by hand with oil colors for decades and thus get that characteristic Käthe Kruse look and their naive expression. The ral hair wigs of our classic dolls are hand-knotted and styled with great care to detail. The doll's bodies are eiter foam-sculpted or hand-stuffed with soft reindeer hair. Handmade details decorate dresses and accessories. Our workers are skilled knitters, sewers and embroiderers - just like our grandmothers. This long lasting tradition of handcraft has been passed on to our play dolls and baby toys. Our lovely doll and animal faces are either hand-painted or hand-stitched. This gives that soulful look that appeals to children. Many details of our products are hand-made with embroidery, knitwear and crotchet work. All these datails make our products unique, individual and original.


The brand Käthe Kruse stands for lifestyle

Our lifestyle is warm, soft and safe. Our dolls and toys are made to be loved. They are companions, friends and comforters for a happy childhood and for more than one generation. They convey the feeling of safety, warmness and care. Doll and toys shuld be cuddled. They awaken curiosity and invite children to play. With our products, we assure children and parents safe and healthy playing.


The brand Käthe Kruse stands for social standards and environmental conciousness

Each employee, each supplier, each customer and each business partner should be treated with respect, dignity and fairness, despite his race, gender, religion, age or sexual orientation. We expect of our employees, our suppliers and business partners to obey to the laws of the countries they do business with. Our wages and salaries and our work hours are subject to local and international laws and regulations. Child labor and forced labor are strictly prohibited.

Sustainable and eco-efficient production is important to us. We use renewable raw materials for our procution and keep our production as eco-efficient as possible. Some of our raw materials carry the lable for controlled biological agriculture and controlled biological cattle raising. We try to keep our logistic as efficient as possible in order to avoid unnecessary environmental stress.


The brand Käthe Kruse stands for customer-focused service

In our family business we think and work very customer-focused. Our varying product range stands out due to the elaborate amount of handcraft made in Europe that goes into each product - therefore, we can attend to individual wishes and special orders. Our in-house customer complaint service and repair service takes care of any complaint you may have with one of our products. We attand to any problem you may have in an individual and personal way and you can be sure of our fair dealing.

ble to create products of this quality in just any amount and, so, they will always be desirable.